I. Introduction: The “Invisible Cornerstone” of Global Essentials​

In global livelihood and business sectors, toilet paper is a high-frequency essential—from household rolls/tissue packs to commercial large-roll paper and industrial cleaning wipes. Made from wood/bamboo pulp, it ensures daily order and public health via softness and water absorption.​
China leads global toilet paper production and export: its complete industrial chain, scale-driven cost advantages, and upgraded environmental standards (e.g., degradability, fluorescent agent control) make it the top choice for global buyers. However, procurement requires attention to raw material differences (wood/bamboo pulp), specifications (grammage/plies), and hygiene certifications (FDA/CE) to avoid risks.​
This guide helps international buyers master core knowledge for sourcing from quality Chinese manufacturers, connecting efficiently with suppliers to obtain high-quality products that meet needs.​

II. Product Type Introduction and Classification

• • Household Daily Use​
    • Toilet Rolls: The most common type, with/without cores, 2-4 plies, compatible with home toilet roll holders. Single-roll grammage ranges from 100g to 200g, balancing softness and durability.
    • ​Facial Tissues: Boxed or bagged, single sheets extracted independently, used for hand/mouth wiping in living rooms/bedrooms. Some add wet strength agents to resist breaking when wet.​
• • Commercial Scenarios​
    • Jumbo Toilet Rolls: Large diameter and long length (over 200 meters usually), compatible with commercial roll holders in hotels, office buildings, and restaurants. Focus on durability to reduce replacement frequency.​
    • Commercial Hand Towels: Thick and highly absorbent, mostly folded (e.g., Z-fold, C-fold), used for hand drying in public restrooms like malls and airports.​

• • Special Functions​
    • Bamboo Pulp Toilet Paper: Made from bamboo fiber, naturally antibacterial and degradable, suitable for eco-conscious users or those with sensitive skin.​
    • Wet Toilet Wipes: Contain mild cleaning ingredients, moderately moist, for deep cleaning. Some are water-soluble and flushable in toilets.​
    • Industrial Cleaning Paper: Tough and tear-resistant, used for wiping factory equipment and cleaning oil stains. No civilian softeners added, focusing on practicality.​

III. How to Choose Good Toilet Paper

1.Check Raw Material Composition​

Prioritize products labeled “100% virgin wood pulp” or “bamboo pulp”—these materials have long fibers and good toughness, with less lint during use. Avoid products with high proportions of “recycled pulp” (unless clearly meeting hygiene standards), as they may contain more impurities and have poor water absorption. Choose wood pulp for household use (for softness) or bamboo pulp for eco-friendly needs; for industrial use, focus on products with “pure wood pulp + tough formula”.​

2.Verify Core Performance Indicators​

• • Plies and Grammage: For household use, 2-4 plies (balancing softness and thickness) with a single-roll grammage of 150-200g are more durable; for commercial jumbo rolls, check “grammage per square meter” (usually 40-60g/㎡)—sufficient grammage prevents tearing.​
  • Water Absorption: A simple test: dip a sheet in water—quality products absorb water quickly without breaking. For hand towels, focus on “wet strength” to avoid tearing during use.​
  • Lint Resistance: Wipe a dry sheet lightly on your arm—good products leave no obvious fiber residue, while low-quality ones shed lint easily, affecting user experience.​

3.Confirm Safety and Environmental Standards​

Check packaging for labels like “food-contact safe”, “no fluorescent agents”, or “degradable”. For household use, products should comply with national standards such as GB/T 20810 (toilet paper) or GB/T 24455 (facial tissues) (China). For export or high-quality needs, prioritize products certified by FDA (US) or CE (EU) to ensure no harmful additives.​

4.Choose the Right Type for the Scenario​

Use cored/non-cored toilet rolls for home bathrooms (matching your roll holder) and facial tissues for living rooms (easy extraction); commercial jumbo rolls are ideal for hotels and offices (reducing replacements), and folded hand towels for mall restrooms (high water absorption); for sensitive skin, prioritize bamboo pulp paper or products labeled “mild and non-irritating”.

IV. How to Find Toilet Paper Suppliers in China

There are multiple ways to find wholesalers of toilet paper and related products in China, as follows:

• Google Search

Enter keywords like “China toilet paper suppliers” to quickly screen top suppliers and check their official websites and customer reviews.

• Trade Exhibitions

Attend tissue and hygiene product exhibitions to communicate with suppliers face-to-face, understand products intuitively and establish cooperation.

• Alibaba.com

As a cross-border B2B platform, enter keywords to find a large number of suppliers and communicate online about quotations and customization needs.

• made-in-china.com

Filter toilet paper factories by category or location, check quality inspection reports and qualifications to reduce procurement risks.

• Chinese Toilet Paper Bases

Main bases: Weifang (Shandong), Quanzhou (Fujian), Chengdu (Sichuan), Hangzhou (Zhejiang).

• Procurement Agent

Hire IMEXsourcing to accurately connect with suppliers according to needs and assist in completing orders and quality inspections.

V. What are the Production Bases of Toilet Paper?

As the world’s core producer and exporter of toilet paper, China’s industrial bases feature “clusterization and regional characteristics”, mainly concentrated in provinces with sufficient raw material supply, convenient transportation, or dense consumer markets. The following is a detailed overview of core industrial bases, covering production capacity, representative enterprises, and industrial advantages, providing accurate regional positioning references for international buyers.

1. Shandong Province – “Leader” of China’s Toilet Paper Industry

Shandong is the largest province in China in terms of tissue paper production capacity, with an annual output of over 1.7 million tons. It has 76 large-scale manufacturing enterprises, forming a complete industrial chain from raw material processing, base paper production to finished product processing. Supporting industries such as non-woven fabrics and packaging materials are complete, with significant cluster effects.

• Core Agglomeration Areas: Weifang (18 enterprises, accounting for nearly 24% of the province), Tai’an (12 enterprises), Qingdao (6 enterprises). In addition, Zaozhuang, Linyi, Jinan and other cities also have dense distributions.
• Representative Enterprises: Shandong Taiyang Tissue Paper Co., Ltd. (Jining), Shandong Huatai Tissue Paper Co., Ltd. (Dongying), Weifang Henglian Meilin Tissue Paper Co., Ltd. (Weifang), Qingdao Yinaiya Tissue Paper Co., Ltd. (Qingdao), etc. Among them, Taiyang Paper and Huatai Paper are national leading enterprises with integrated forest-pulp-paper production capacity.
• Industrial Advantages: Diversified raw material procurement channels (adjacent to Northeast wood pulp base, convenient for imported pulp ports), advanced production technology, logistics network covering North China and the whole country. Products have both domestic sales and export advantages, covering all categories such as mid-to-high-end household toilet rolls and commercial jumbo rolls.

2. Fujian Province – Core Export Base in Southeast Coast

Ranking second in China with 74 large-scale enterprises, Fujian has concentrated production capacity and obvious export orientation. Relying on the advantages of southeast coastal ports, its products are exported to Southeast Asia, Europe, America and other regions, making it a key area for international buyers.

• Core Agglomeration Areas: Quanzhou (38 enterprises, accounting for over 50% of the province), forming an industrial cluster centered on Jinjiang; Fuzhou (7 enterprises) and Zhangzhou (6 enterprises) are secondary agglomeration areas.
• Representative Enterprises: Jinjiang Hengan Household Tissue Paper Co., Ltd. (core production base of Hengan International, parent company of “Heartful” brand), Fengzhu (Zhangzhou) Paper Co., Ltd. (Zhangzhou), Quanzhou Songyang Paper Co., Ltd. (Quanzhou), etc. Hengan Paper has established bases in Fujian, Shandong and Hunan, with an annual designed production capacity of 300,000 tons.
• Industrial Advantages: High brand awareness, rich export experience, products meet international certification standards such as FDA and CE, and have outstanding competitiveness in household facial tissues and high-end tissue paper categories.

3. Sichuan Province – Characteristic Bamboo Pulp Paper Base in Southwest China

Relying on local abundant bamboo resources, Sichuan has formed an industrial cluster featuring bamboo pulp paper. Among the 60 large-scale enterprises, 30 are concentrated in Chengdu, making it the core production capacity in Southwest China. Its products balance environmental protection and cost-effectiveness.

• Core Agglomeration Areas: Chengdu (30 enterprises, accounting for 50% of the province), Deyang (10 enterprises), Leshan (6 enterprises), forming the central Sichuan industrial belt.
• Representative Enterprises: Vinda Paper (Sichuan) Co., Ltd. (Deyang, regional base of international brand), Sichuan Hongfushi Paper Co., Ltd. (Deyang), Chengdu Tianyao Paper Co., Ltd. (Chengdu), Sichuan Jiajiang Yajie Paper Factory (Leshan), etc.
• Industrial Advantages: High self-sufficiency rate of bamboo pulp raw materials, focusing on natural antibacterial and degradable bamboo pulp toilet paper, which meets global environmental protection needs; radiating the southwest inland market, and expanding export channels through the Yangtze River water transportation and China-Europe Railway Express.

VI. Major Domestic Manufacturers of Toilet Paper in China

The toilet paper industry has relatively low entry barriers. Core technologies like pulping and papermaking are easy to master, and initial investments in pulp and equipment are manageable, leading to a large number of small and medium-sized suppliers.

In terms of market structure, most enterprises focus on regional markets or niche categories (e.g., household rolls, commercial jumbo rolls, bamboo pulp paper). Monopolistic leading brands are rare, resulting in a fragmented “large industry, small companies” pattern.

1. Vinda Paper (China) Co., Ltd.

Founded in 1985, it is a large – scale household paper enterprise integrating R & D, production and sales. It has built ten major production bases in China. Its products are famous for high toughness and quality, covering toilet paper, facial tissue and other categories.

2. Zhongshun Jierou Paper Co., Ltd.

It has three core brands including Jierou. Its wet – resistant facial tissue enjoys an excellent reputation and it also holds many practical patents such as the V – shaped easy – opening design.

3. Fujian Heng’an Group Co., Ltd.

Established in 1985, its brand Hearttex is a leading household paper brand in China. The enterprise is also a large – scale manufacturer of household paper and maternal and child hygiene products in China, with its market share ranking among the top for many consecutive years.

4. Shandong Kaiyuan Paper Co., Ltd.

The company has a deep processing capacity of 2000 tons, and its main products are small rolls of toilet paper, kitchen paper, box paper, large rolls of paper, etc. The company has 6 modern full-automatic packaging lines, 10 sets of automatic rewinding machines, one set of kitchen paper rewinding machines, 4 sets of full-automatic paper tube production lines and 4 sets of high-speed multi-color printing machines. Annual output of 1 million fine color carton production line a set. High standard paper tape production line in preparation.

5. Shandong Quanlin Paper Co., Ltd.

A national innovative enterprise founded in 1976, it takes the “natural – colored” pulp technology as its core and does not use bleaching agents during production. It is a national pilot unit for circular economy standardization, focusing on environment – friendly and healthy household paper.

6. Fujian Hengyuan Paper Co., Ltd.

Founded in 2005 and located in Jiangmen City, Guangdong with convenient transportation, Fujian Hengyuan Paper Co., Ltd. has emerged as a leading manufacturer of virgin toilet paper in China. Covering 4,200 square meters with standard workshops and multi-functional offices, the company boasts four advanced, automated production lines that enable efficient and large-scale toilet paper production.

7. Dongguan Jinfong Paper Industry Co., Limited

Based in Dongguan City, Guangdong, China with convenient transportation, Dongguan Jifong Industry Co., Ltd. is a bulk toilet paper supplier offering a wide range of products including tissue paper, business paper, various towels, air-laid paper, TAD and more, with its toilet paper exported to Malaysia, Australia, the United States, South Africa and many other countries.

8. Weifang Lancel Hygiene Products Limited

Founded through restructuring in 2003, it has an annual production capacity of 55,000 tons and owns brands like “Yu Brand” and “Kite Brand”. Its various household paper products are sold at home and abroad, making it a benchmark enterprise in Shandong’s water-absorbing liner paper sector.

9. Zhucheng Lizhou Paper Co., Ltd.

Based in Weifang City, Shandong Province, this toilet paper manufacturer is renowned for producing OEM and ODM toilet paper. It has obtained ISO 9001 and ISO 14001 certifications, with its products exported to numerous countries in South America, Southeast Asia and beyond.

10. Shandong Fenite New Materials Co., Ltd.

With 12 years of toilet paper production experience and multiple international certifications, we specialize in providing environmentally friendly and biodegradable products, export over 150 containers monthly to many countries.

VII. Precautions for Purchasing Toilet Paper: A Guide to Informed Decisions

After identifying potential toilet paper suppliers and their products, follow these steps to ensure a smooth procurement process:

1. Request samples first: Always ask for samples before placing bulk orders to check core quality such as paper toughness (resistant to breaking when wet), softness, uniform grammage, odorlessness, and no lint loss, while confirming that size and packaging meet requirements.
2. Evaluate production capacity: Inquire about the supplier’s daily/monthly output and delivery timeframes to ensure they can fulfill bulk orders, with consistent quality across batches (e.g., no obvious differences in color or thickness).
3. Consider after-sales support: Confirm the supplier offers after-sales guarantees such as return/exchange for shipping damage and rework for substandard quality. For custom orders, clarify the revision policy for design deviations.
4. Calculate total costs: Beyond the unit price, include packaging fees, shipping costs, customs duties, clearance fees, and additional expenses for customization (e.g., branded packaging, special specifications).
5. Verify qualifications: Use third-party inspection services or platform certifications to check if the supplier holds relevant certifications (e.g., ISO) and if materials meet environmental and safety standards (e.g., no fluorescent agents, harmful substances within limits).

VIII. Choose IMEXsourcing as Your Toilet Paper Sourcing Partner in China

When procuring high-quality toilet paper from China, partnering with an experienced and reliable sourcing agent is crucial. IMEXsourcing stands out with a comprehensive service suite to streamline your procurement process and secure exceptional value, with core advantages as follows:

1. Extensive procurement expertise: With years of experience in the toilet paper sourcing industry, we accurately connect you with top Chinese suppliers, covering a full range of products including high-end virgin wood pulp paper, eco-friendly bamboo pulp paper, and custom-specification toilet paper to meet diverse procurement needs.
2. Bespoke solutions: We support customization based on your requirements, including paper grammage, size, packaging design (e.g., exclusive logos, quantitative packaging), and eco-friendly material options, perfectly aligning with your brand positioning and usage scenarios.
3. Strict supplier verification: We conduct comprehensive factory audits on cooperative manufacturers, verifying production capacity and quality control processes to ensure suppliers hold relevant certifications (e.g., ISO) and products meet domestic and international environmental and safety standards (no fluorescent agents, harmful substances within limits).
4. Professional negotiation capabilities: Leveraging industry resources and procurement scale, we secure the most favorable pricing and terms for you, minimizing procurement costs.
5. Full-cycle quality assurance: We implement a robust end-to-end quality management system, including sample confirmation, production supervision, and pre-shipment inspection (verifying core indicators such as toughness, softness, and no lint loss), ensuring stable quality of delivered products.

IX. Conclusion

In conclusion, the Chinese toilet paper market offers abundant opportunities for global buyers. By carefully researching product categories (from cost-effective daily-use toilet paper to high-end virgin wood pulp paper, eco-friendly bamboo pulp paper, and custom-specification products), clarifying technical parameters (such as material safety standards, size customization for diverse scenarios, and requirements for paper toughness and softness), and following a systematic procurement process, importers can source high-quality, cost-effective toilet paper to meet diverse market demands—whether for retail, brand collaborations, or custom private-label needs.

Partnering with IMEXsourcing provides solid protection for your procurement journey. We understand that the toilet paper industry is highly competitive, and some factories may face operational instability risks, leading to issues like order disruptions and advance payment losses. Additionally, IMEXsourcing boasts a strategic location, just a 1-hour drive from Weifang, China’s northern toilet paper production base, enabling quick on-site inspections and production supervision. Through on-site verification, we confirm factories’ actual operating status (e.g., production equipment operation, employee team stability), financial health (e.g., potential cash flow issues), and past performance records (e.g., order delay history), helping you screen high-quality manufacturers with stable operations and strong risk resistance from the source, and completely avoiding financial losses and procurement delays caused by factory operational problems.